Startup Strategies

Strategy analysis and business models of startups

Startup Strategy

Dream11 soared to ₹9,600 crore in revenue (FY24) as India’s leading fantasy sports platform. With over 280 million users and an $8 billion valuation, it now faces an existential challenge after India passed a sweeping ban on real-money gaming—forcing a strategic pivot toward ad-free and social formats

Startup Strategy

Udaan, an Indian B2B e-commerce platform, is revolutionizing the way small and medium businesses (SMBs) engage in trade. Launched in 2016, Udaan bridges gaps between manufacturers, wholesalers, retailers, and traders through technology, making the marketplace more efficient and accessible.

Startup Strategy

Nykaa’s curated e-commerce model focusing on beauty and wellness, along with its expansion into fashion retail, sets it apart in the competitive online retail landscape. Valued at $13 billion, the company enjoys a strong financial position and investor confidence. Led by founder Falguni Nayar, Nykaa continues to innovate and expand, both in product offerings and geographically.

Startup Strategy

Groww’s business model focuses on simplifying investment for the average Indian consumer, earning revenue through commissions and transaction fees. Valued at $3 billion, the startup faces stiff competition from other fintech companies but stands out for its user-friendly platform and educational resources. Backed by prominent investors, Groww is led by a team with a strong background in technology and finance. Recent expansions and technological advancements demonstrate the company’s agility and growth-oriented mindset.

Startup Strategy

Unacademy’s journey from a YouTube channel to a multi-billion-dollar ed-tech platform is a testament to its innovative approach and adaptability. The company successfully leverages a freemium model, delivering value through both free and premium content. While facing stiff competition, its diverse course offerings and focus on quality content set it apart. The backing from high-profile investors and the strength of its founding team further bolster its position. Unacademy’s continuous expansion and adaptation in the dynamic ed-tech landscape underscore its potential for sustained growth and innovation.

Startup Strategy

Dailyhunt’s strategic focus on regional language content and personalized news delivery has positioned it as a leader in the Indian digital content market. Its innovative use of technology for content curation and user engagement, coupled with strong financial growth and a clear vision from its leadership, places Dailyhunt at the forefront of digital content platforms in India.

Startup Strategy

PharmEasy stands out in the Indian healthcare sector with its innovative online platform, offering a wide range of healthcare products and services. The company’s focus on accessibility, affordability, and convenience has enabled it to capture a significant market share. With robust financial health, strategic investments, and a clear vision from its leadership, PharmEasy is well-positioned for continued growth and expansion.

Startup Strategy

Lenskart is revolutionizing India’s eyewear industry in 2025 with its omnichannel strategy, AI-driven fittings, and global expansion. From disrupting traditional eyewear retail to emerging as a $10 billion unicorn, Lenskart combines technology, vertical integration, and scale to dominate the Indian and global eyewear markets.

Startup Strategy

Zerodha redefined Indian brokerage with a flat fee, commission-free equity delivery, and superior tech. Its innovation—via platforms like Kite, Coin, Varsity, and fintech fund Rainmatter—alongside customer referrals drove it to leadership. As 2025 unfolds, Zerodha stands as a profitable, bootstrapped tech-finance pioneer with no IPO plans in sight.

Startup Strategy
  • India has created 111 unicorns, with 20 led by women, showcasing diversity and growth in the startup ecosystem.
  • Bengaluru remains the top destination for startups, contributing significantly to funding and innovation.
  • Job creation and emerging sectors like EV and space tech highlight the ecosystem’s dynamic nature and potential for future growth.
  • Despite recent challenges, the Indian startup landscape is expected to continue its upward trajectory, supported by favorable demographics and a conducive regulatory environment.