Startup Strategies

Strategy analysis and business models of startups

Startup Strategy

In 2025, Physics Wallah surged with ₹1,940 crore revenue yet net losses surged due to accounting adjustments; Byju’s remains mired in insolvency after dramatic valuation collapse; Unacademy is now “default alive,” cutting cash burn from ₹1,000 crore to ₹200 crore and stabilizing with profitable offline centers.

Startup Strategy

Krutrim, Ola’s AI arm, has launched sovereign AI infrastructure, built a multilingual LLM with 2 trillion tokens, and unveiled Kruti, India’s first agentic AI assistant. With $230M backing and public sector partnerships, Krutrim positions itself as India’s answer to global AI leaders, despite cultural and execution challenges.

Startup Strategy

RummyCircle leads India’s online rummy scene with scale and AI-driven play. Junglee delivers intuitive UX and regional reach. Adda52 optimizes gaming with poker synergy, while Ace2Three retains its legacy through branding and trust. Together, they reflect India’s evolving skill-gaming ecosystem.

Startup Strategy

QuackQuack scales mass-market Indian dating with over 35 million users. Blyss offers premium matchmaking worldwide, while Aisle targets high-intent Indian professionals with curated matches and exclusivity. As dating culture evolves beyond metros, each app carves a unique path in India’s growing romance-tech market

Startup Strategy

From India’s Haptik and Yellow.ai to global players like Uniphore and MoEngage, conversational AI platforms in 2025 are powering automated support, multilingual engagement, omnichannel outreach, and personalization. These intelligent tools are reshaping customer service and marketing by blending AI, automation, and human-like interaction for maximum impact.

Startup Strategy

MapmyIndia and Ola Maps offer distinct advantages in the Indian mapping landscape. MapmyIndia excels with detailed rural and remote coverage, while Ola Maps leverages real-time data for urban navigation. The choice between them hinges on the user’s need for comprehensive geographic detail or dynamic, city-centric updates.

Startup Strategy

In 2025, India’s matrimonial landscape spans a $130 billion wedding economy, with nearly 10 million weddings annually and a pool of 600 million unmarried Indians. The online matrimony market, part of this ecosystem, is fueling digital matchmaking growth through platforms like Shaadi.com and Jeevansathi, backed by evolving tech and societal norms.