The Waggle Dance

The monthly newsletter of strategy boffins


Streamline your project management with 21 essential Excel templates, covering planning, scheduling, budgeting, and reporting. These templates include Gantt charts, status reports, action plans, and more, providing a comprehensive toolkit to ensure efficient project execution and tracking. Perfect for keeping your projects on track and within budget.


PRINCE2: A structured, process-based project management framework with defined steps, roles, and responsibilities, mainly used in the UK and Europe.

PMP: A globally recognized certification based on the PMBOK Guide, offering flexible best practices and tools for various industries.

Both can be integrated for enhanced performance.

Startup Strategy
  • Betterhalf leverages AI for personalized matchmaking, targeting tech-savvy users.
  • maintains market leadership with niche offerings and extensive reach.
  • TrulyMadly emphasizes trust and compatibility, appealing to safety-conscious users.
  • FRND offers a unique voice-based dating experience, expanding in regional markets.
  • SecondShaadi caters to the specific needs of second marriages.
  • Woo targets urban professionals with a blend of traditional and modern matchmaking.
  • Jeevansathi leverages its parent company’s resources to offer a comprehensive matrimonial platform.
Startup Strategy

The online dating landscape in 2024 is highly competitive, with each platform carving out its niche:

  • OkCupid focuses on data-driven matchmaking and has introduced AI-driven dating advice.
  • Coffee Meets Bagel emphasizes quality matches and has launched interest-based groups to enhance connections.
  • eHarmony remains committed to serious relationships, with AI enhancements to its compatibility insights.
  • continues to innovate with VR dating experiences.
Startup Strategy
  1. CarTrade benefits from a balanced focus on new and used cars.
  2. Cars24 and Spinny excel in used car quality control and customer satisfaction.
  3. OLX Autos leverages extensive reach but faces quality challenges.
  4. Droom’s diverse services and data-driven approach provide a competitive edge.
  5. CarDekho’s strong partnerships and data resources enhance its market position.
Value Investing

This comprehensive analysis explores GMR Airports, Adani Airports, and GVK Airports, focusing on their business models, segments, future strategies, strengths, weaknesses, profit formulas, investors, customers, and market capitalization. The detailed comparison aims to provide insights into their competitive positioning in the airport management industry.

Value Investing

Aurobindo Pharma, Ajanta Pharma, Zydus Lifesciences, and Lupin are prominent pharmaceutical companies with distinct strengths. Aurobindo and Lupin excel in the US market, Ajanta focuses on branded generics in emerging markets, and Zydus is diversified into consumer wellness. Each employs robust R&D and strategic growth initiatives.

Value Investing

This analysis compares Titagarh Wagons Ltd. (TWL) with its competitors Texmaco Rail & Engineering, BEML Ltd., and Hindustan Engineering Industries, focusing on business models, segments, future strategies, strengths, weaknesses, financial performance, and market positioning. The comprehensive review provides insights into each company’s approach and performance within the railways manufacturing sector.

Keywords: Project Management, PRINCE2, PMP, PMBOK Guide, Project Planning, Project Execution, Project Monitoring, Project Control, Agile, Hybrid Methodologies, Risk Management, Stakeholder Management, Digital Project Management Tools

Description: Mastering Project Management with PRINCE2 and PMP provides a detailed and practical guide for project managers seeking to integrate the PRINCE2 and PMP methodologies. Covering the origins, principles, processes, and knowledge areas of both frameworks, this eBook offers step-by-step guidance on planning, executing, monitoring, controlling, and closing projects. With real-world case studies, practical examples, and advanced project management techniques, readers will learn how to leverage the strengths of both PRINCE2 and PMP to achieve successful project outcomes. Ideal for professionals in various industries, this comprehensive resource is essential for anyone looking to enhance their project management skills and certifications.

Table of Contents:

  1. Introduction
  2. Understanding PRINCE2
  3. Understanding PMP (PMBOK Guide)
  4. Comparing PRINCE2 and PMP
  5. Integrating PRINCE2 and PMP
  6. Planning and Initiating a Project
  7. Executing a Project
  8. Monitoring and Controlling a Project
  9. Closing a Project
  10. Advanced Project Management Techniques
  11. Case Studies and Practical Examples
  12. Conclusion
  13. Appendices
  • Glossary of Terms
  • Templates and Sample Documents
  • Certification and Training Resources
  1. References

Description: In today’s rapidly evolving business landscape, marketing is more critical than ever. The rise of digital technologies has transformed the way companies interact with their customers, making it essential for businesses to adapt to new marketing strategies and tools. “Mastering Modern Marketing: Strategies for Success in a Digital Age” provides a comprehensive guide to modern marketing, offering insights into traditional techniques and cutting-edge digital strategies. This ebook covers everything from the foundational principles of marketing to the latest trends shaping the industry, ensuring you’re well-prepared to create effective marketing campaigns that drive results.

Table of Contents:

  1. Introduction
  2. Understanding Marketing Fundamentals
  3. The Marketing Mix: Product, Price, Place, Promotion
  4. Digital Marketing: A Comprehensive Guide
  5. Social Media Marketing: Building Your Brand Online
  6. Content Marketing: Creating Value for Your Audience
  7. Search Engine Optimization (SEO): Driving Organic Traffic
  8. Pay-Per-Click (PPC) Advertising: Maximizing ROI
  9. Email Marketing: Engaging Your Subscribers
  10. Influencer Marketing: Leveraging Online Personalities
  11. Analytics and Metrics: Measuring Marketing Success
  12. Case Studies: Real-World Marketing Success Stories
  13. Future Trends in Marketing: What to Expect
  14. Conclusion

Keywords: Marketing, Digital Marketing, Social Media Marketing, SEO, Content Marketing, PPC, Email Marketing, Influencer Marketing, Marketing Strategy, Modern Marketing, Business

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