Lenskart: Revolutionizing Eyewear with Tech-Driven Hybrid Retail Model

January 26, 2024


Lenskart, with its innovative hybrid model, has established itself as a formidable player in the eyewear industry. The combination of technological innovation, strategic expansion, and robust investor support positions Lenskart for continued growth. Its focus on customer experience, aided by AR and AI, differentiates it in a competitive market. As it expands globally, Lenskart’s challenge will be to maintain its unique value proposition and adapt to diverse consumer preferences.

Lenskart is a dynamic and innovative player in the eyewear industry, particularly noted for its revolutionary approach in the Indian market. Established in 2010 by Peyush Bansal, Amit Chaudhary, and Sumeet Kapahi, Lenskart has rapidly evolved from an online portal to a hybrid model of both online and brick-and-mortar stores.

Business Model

Lenskart’s business model is a blend of e-commerce and physical retail, a hybrid strategy that has broadened its market reach. The company initially started as an online-only platform, providing a wide array of eyewear products, including prescription glasses, sunglasses, and contact lenses. One of Lenskart’s distinguishing features is its home eye check-up service, which added a personal touch to its offerings. The company later expanded into physical stores, adopting an omnichannel strategy that allows customers to experience products physically while enjoying the convenience of online shopping. This approach has proven effective in a market where customers still show a preference for in-store experiences for products like eyewear.

Lenskart also employs a unique ‘try-before-you-buy’ feature online, using augmented reality (AR) to help customers visualize how glasses would look on them. This innovative use of technology has enhanced the customer experience and set Lenskart apart from competitors.

Valuation and Financial Health

As of April 2023, Lenskart was valued at approximately $4.5 billion following a series of funding rounds that attracted substantial investor interest. The company has shown impressive financial health, with steady revenue growth year-on-year. Its expansion into new markets and diversification of product lines contribute significantly to its valuation.

Competitive Landscape

In the eyewear market, Lenskart faces competition from both traditional brick-and-mortar stores and online platforms. Competitors like Titan EyePlus and Specsmakers provide stiff competition in the physical retail space, while online platforms like Coolwinks pose challenges in the digital realm. However, Lenskart’s hybrid model and technological innovations give it a competitive edge, allowing it to capture a significant market share in the growing eyewear industry.

Investors and Stakeholders

Lenskart has attracted a range of investors, from venture capital firms to private equity players. Notable investors include SoftBank Vision Fund, TPG Growth, and IDG Ventures, among others. These investments have been pivotal in fueling Lenskart’s growth and expansion, both in India and in international markets.

Founders and Leadership

The founding team, led by Peyush Bansal, has been instrumental in shaping Lenskart’s strategic direction. Bansal’s background and experience in e-commerce, combined with his visionary approach, have been central to Lenskart’s success. The leadership team’s ability to adapt to market needs and leverage technology for business growth stands out as a key driver of the company’s progress.

Recent Developments

Recently, Lenskart has shown interest in expanding its international presence. It has entered Southeast Asian and Middle Eastern markets, signaling its ambition to become a global eyewear brand. Furthermore, the company has been investing in AI and machine learning to enhance its supply chain and customer experience, staying ahead of technological curves in the retail sector.


Strategy Boffins Team