Idea Almanac

This Rewired: The McKinsey Guide to Outcompeting in the Age of Digital and AI delves into the intricacies of digital and AI transformation in the business world. It serves as a practical guide for organizations to build capabilities that outcompete others in the digital and AI era.

The book emphasizes the critical importance of leadership commitment and alignment around the value at stake in digital and AI transformations. It highlights the gap between the potential and actualized benefits of digital initiatives, with large companies globally capturing on average only 31% of the expected revenue lift and 25% of the expected cost savings from their digital and AI transformations​​. “To stay competitive and at the forefront of any industry, it’s clear that businesses must continuously adapt and evolve with technology. Rewired tackles the key question of how”​​.

The authors, Eric Lamarre, Kate Smaje, and Rodney W. Zemmel, provide valuable insights into how companies can rewire their approaches to harness the full potential of digital and AI technologies. This includes adopting new operating models, professionalizing product management, and creating a technology environment conducive to innovation​​. The book is instrumental for C-suite executives and business leaders looking to navigate the complex landscape of digital transformation effectively.