SWOT – Mirror to see self image


SWOT is like a mirror held up to reflect a company’s self image. Management’s own assessment of its current resources and current relationships and how they might be changed.

Who are we ? Why we need to re-examine our strategy ?

Who do we want to be and when ? What happens when we make changes to our strategy

Handy tool to discuss strategic judgements, rather than objectively measured facts.

Used to generate discussion between Consultant and Management

VRIN Model

Value Net Model (Brandenburger and Nalebuff)

Resource-Based View (RBV)