Ansoff’s Matrix

ansoff matrix
  • Stick to the knitting ( the business you know ) or get into repairing cars ?
  • Helps support senior management’s strategic discussions and presents the strategist’s guidance
  • Describes the firm as a portfolio of products and customers.
  • Doesn’t talk about how categories are linked to value, or strategic time, or how long market segment would be developed.
  • Aim is to leverage existing knowledge, facilities and relationships and avoid the “no-go” quadrant where conglomerates generally get into.

VRIN Model

Value Net Model (Brandenburger and Nalebuff)

Resource-Based View (RBV)