Startup Strategy

FirstCry, founded in 2010, has emerged as a leading force in India’s online market for baby and kids’ products. The company’s journey began with the founders’ vision to provide a comprehensive online platform for baby care products, evolving into an integrated hybrid business model that combines online and offline retail. This unique approach has enabled FirstCry to establish a substantial presence across India with over 400 stores, including 350 franchise outlets.

The company is now gearing up for an IPO in 2024, aiming to raise about $500 million. This move is poised to be a critical step for FirstCry, reflecting the company’s growth potential and resilience amidst the challenges of scaling in a competitive market.