Idea Almanac

“Yin (not her real name) is in her mid-twenties, lives in Palo Alto, California, and attends Stanford University. She has all the composure and polish you’d expect of a student at a prestigious school, yet she succumbs to a persistent habit throughout her day. She can’t help it; she is compulsively hooked on Instagram… But at its core Instagram is an example of an enterprising team—conversant in psychology as much as technology—that unleashed a habit-forming product on users who subsequently made it a part of their daily routines. Yin doesn’t realize she’s hooked”

Excerpt From: Nir Eyal. “Hooked.”