Startup Strategies

Strategy analysis and business models of startups

Startup Strategy

In 2025: Delhivery leads with a vast delivery network and new rapid-commerce offerings; XpressBees posted ₹2,600 crore revenue in FY23 and boasts growing funding; Shiprocket achieved ₹1,316 crore revenue in FY24 and is targeting a $500 million run rate in 2025 as a logistics aggregator.

Startup Strategy

In 2025, Blinkit leads India’s quick‑commerce segment with approximately 46% market share, Zepto follows with ~29%, and Dunzo Daily operates as a niche player. While Blinkit and Zepto race on speed and scale, Dunzo focuses on hyperlocal reliability amid financial pressure across the sector.

Startup Strategy

Ninjacart and Waycool lead in farm-to-retail fresh produce logistics; DeHaat offers full-stack services to farmers with recent profitability; Crofarm secures neighbourhood kirana sourcing; and Udaan powers B2B grocery and agri access across kiranas with fresh funding. Each presents unique value levers for investors navigating India’s ag-tech wave.

Startup Strategy

In the competitive online education sector, Coursera, edX, Simplilearn, Udacity, and upGrad offer diverse learning solutions, targeting students and professionals. Each platform is distinct in its offerings, partnerships, and target audiences, with strong backing from various investors. While Coursera and edX emphasize academic partnerships, Simplilearn and Udacity focus on practical skills. upGrad combines academic depth with career support, targeting emerging market professionals.

Startup Strategy

Urban Company has successfully positioned itself as a leading platform in the home services sector, leveraging technology to streamline service delivery and enhance customer experiences. Its business model, focused on the gig economy, provides scalability and flexibility, catering to a diverse range of service needs across various geographies. Despite facing competition, Urban Company’s commitment to quality, customer satisfaction, and continuous innovation has enabled it to maintain its market leadership. The company’s strategic expansion and robust investor support underline its potential for sustained growth and innovation in the evolving home services market.

Startup Strategy
  • PhysicsWallah: Demonstrates how visionary founders and strategic capital injections can disrupt traditional markets, emphasizing affordability and quality.
  • Toppr: Illustrates the impact of robust founder vision coupled with solid investor backing, culminating in strategic acquisition.
  • Unacademy: Reflects strong founder-led growth amplified by significant venture capital confidence, showcasing broad market reach.
  • Khan Academy: Stands out for its unique mission-driven approach, supported by philanthropy, underlining the potential for non-profit models in EdTech.
  • Vedantu: Exemplifies how innovative founders and substantial investor support can pioneer and scale new educational delivery methods.
Startup Strategy

WazirX, CoinDCX, CoinSwitch Kuber, Binance, and Kraken are leading cryptocurrency exchanges with distinct features catering to diverse user needs. They have attracted notable investments, reflecting confidence in their growth. Each platform has a unique set of founders and investors, positioning them strategically within the global and Indian crypto markets.

Startup Strategy

Rebel Foods has emerged as a trailblazer in the cloud kitchen industry, leveraging technology to streamline operations and captivate diverse culinary interests globally. Its strategic pivot to a cloud kitchen model has enabled rapid expansion and a strong market position, supported by significant venture capital investment. With a visionary leadership team and a commitment to innovation, Rebel Foods is set to continue its trajectory of growth and transformation in the food industry.

Startup Strategy
  • Pioneering Health Tech: Practo is a leader in the health tech industry, providing a comprehensive digital healthcare platform.
  • Investor Confidence: Substantial funding and strong investor backing underscore its market potential and innovative business model.
  • Strategic Growth: Practo’s focus on AI integration, market expansion, and service diversification are key growth drivers.
  • Competitive Landscape: Despite stiff competition, Practo maintains a significant market presence with its user-centric approach and technological advancements.