In 2025, Nykaa leads the beauty e-commerce space with over $975 million in annual revenue (~₹8,000 crore) and strong omnichannel presence. Purplle trails with ₹680 crore in revenue (FY24) but has halved losses. Nykaa remains premium while Purplle dominates value-conscious segments.
Quikr, OLX, and eBay each have unique strengths that cater to specific market needs. Quikr’s diversified and localized approach makes it a versatile player in urban India. OLX’s streamlined classifieds experience appeals to those seeking straightforward buy-sell interactions, especially in the automotive and real estate sectors. eBay offers a structured e-commerce experience with a focus on new and unique products, appealing to a different buyer segment. Understanding these distinctions is crucial for users, investors, and the companies themselves as they navigate the competitive e-commerce landscape in India.
In 2025, Blinkit leads India’s quick‑commerce segment with approximately 46% market share, Zepto follows with ~29%, and Dunzo Daily operates as a niche player. While Blinkit and Zepto race on speed and scale, Dunzo focuses on hyperlocal reliability amid financial pressure across the sector.
In 2025, BigBasket is fighting to stay ahead in India’s fast-changing grocery e-commerce market. With declining turnover and widening losses, the Tata-owned startup is betting on quick commerce, dark store expansion, sustainability through EV logistics, and an ambitious IPO. Here’s how BigBasket is reshaping itself for the future.
Flipkart and Amazon tailor their e-commerce strategies for India, with Flipkart leveraging an inventory-led and marketplace mix focusing on local preferences like cash-on-delivery. Amazon adapts its global model with local innovations for competitive edge. Both aim to dominate by blending global approaches with regional insights, highlighting the intense competition in India’s growing market
Meesho’s innovative approach in combining e-commerce with social media platforms has established it as a significant player in the Indian market. Despite challenges, its unique business model, strategic partnerships, and strong leadership poise it for sustained growth and expansion.
Udaan, an Indian B2B e-commerce platform, is revolutionizing the way small and medium businesses (SMBs) engage in trade. Launched in 2016, Udaan bridges gaps between manufacturers, wholesalers, retailers, and traders through technology, making the marketplace more efficient and accessible.
Nykaa’s curated e-commerce model focusing on beauty and wellness, along with its expansion into fashion retail, sets it apart in the competitive online retail landscape. Valued at $13 billion, the company enjoys a strong financial position and investor confidence. Led by founder Falguni Nayar, Nykaa continues to innovate and expand, both in product offerings and geographically.
