Triad of selling

“That’s why you must pay attention to what I call the triad of selling—the offer, the close, and the risk reversal segment. These three elements support the entire structure of your ad. Remember, whatever copy we’re writing is an ad whether it’s a sales letter, e-mail, landing page, or even an eBay ad—they’re all ads.”

Excerpt From: Ray Edwards. “How to Write Copy That Sells : The Step-By-Step System for More Sales, to More Customers, More Often – Link to Amazon