How to sell Grapes ?

“Canned breakfast juices had first appeared during Prohibition, motivated by grape growers who could no longer sell their products as wine, and by orange growers in California and Florida burdened with surplus oranges during years of glut. In 1920, a cooperative of California growers began taking advantage of what nutritionists of the era called the “new nutrition”—the awareness of the importance of vitamins in preventing deficiency diseases—and took to advertising their products as a healthy way to get necessary vitamins, particularly vitamin C, a proposition that’s still with us today.”

Excerpt From: Gary Taubes. “The Case Against Sugar.”