Follow-your-passion business

“Gary’s business, like many others we’ll look at, can be described as a follow-your-passion business. Gary was passionate about travel and had found a number of creative ways to enjoy first-class trips around the world at economy prices. He started helping people do the same thing, first as a volunteer community member for several travel forums, then on a blog, and then on an individual basis for people he knew. Word got around—“Hey, Gary, I’d like to take my wife to Europe and I have all these miles … What do I do?”—and before he knew it, he had more requests for help than he could handle.”

Excerpt From: Guillebeau, Chris. “The $100 Startup: Reinvent the Way You Make a Living, Do What You Love, and Create a New Future.”