Creativity and stupid are interchangeable

“Creativity is at the heart of every stupid idea. In fact, it would be safe to say that more often than not, creativity and stupid are interchangeable. Stupid ideas come from a very powerful, creative space within our hearts and minds. The natural tendency is to recoil from these ideas, because everything inherent to that kind of creativity requires breaking away from the norm, going against the grain, and leaning into risk and fear. To many people, great creativity is just not worth the risk (or the discomfort)—particularly not within the firmly established culture of an organization as a whole.”

Excerpt From: Norton, Richie. “The Power of Starting Something Stupid: How to Crush Fear, Make Dreams Happen, and Live without Regret.”