Danny Rubin's Guide to Impactful Emails & Professional Storytelling

Rubin's guide teaches effective digital communication, from crafting impactful emails to mastering professional storytelling, essential for today's career-driven individuals.

In the age of digital communication, the art of crafting compelling and effective emails is more crucial than ever. Danny Rubin’s “Wait, How Do I Write This Email?” is a masterclass in this very art. With a blend of practical advice, real-life examples, and a touch of humor, Rubin provides readers with invaluable insights into the world of professional communication.

Introduction & Overview

From the very beginning, Rubin establishes a rapport with his readers. He writes, “Hi there. I’m Danny Rubin. I realize we met a minute ago, but I can already tell you have big plans for your career and intend to make an impact.” This direct and personal approach sets the tone for the entire book, making it feel like a conversation with a mentor rather than a monotonous instructional guide.

The book is not just about writing emails. It delves deep into the nuances of professional communication, from networking emails to cover letters, and even touches upon the importance of storytelling in our professional lives. Rubin emphasizes that every piece of communication, be it an email or a cover letter, is an opportunity to make a lasting impression.

Key Takeaways

1. The Power of Brevity: Rubin stresses the importance of being concise. He believes that every word should serve a purpose, and if it doesn’t, it should be eliminated. As he aptly puts it, “The ‘delete’ key is the most important command on the keyboard. With every stroke, we strengthen our writing.”

2. Quantify, Quantify, Quantify: One of the standout sections of the book is where Rubin emphasizes the power of numbers in strengthening a piece of writing. Using numbers not only provides clarity but also adds credibility to our statements.

3. Real-Life Tools & Tips: Rubin shares a plethora of tools and skills he has acquired over the years. From using Google AdWords for keyword research to setting up a PayPal business account, he provides actionable advice that can be immediately implemented.

4. The Art of Being Interesting: Rubin believes that while brevity is essential, it’s equally important to make the remaining content engaging. He says, “In ‘How to be Brief,’ we trimmed the fat. Now, we season the meat and grill to perfection.”

Excerpts & Quotes

“Plenty of people dream big dreams, but only a select few can put their vision into words and move others to action.”

“A networking email isn’t a burden; it’s your chance to make a lasting impression before you ever shake hands.”

“The best writers edit when they must and include when they must.”

Real-Life Application

Consider the modern professional navigating the digital landscape. They come across a potential business partner on LinkedIn. Instead of sending a generic message, they recall Rubin’s advice on crafting a networking email that leaves a lasting impression. They keep it brief, quantify their achievements, and ensure the content is engaging. The result? A successful partnership that might not have been possible without Rubin’s guidance.


Wait, How Do I Write This Email?” is more than just a guide to writing emails. It’s a comprehensive manual on effective communication in the digital age. Rubin’s personal anecdotes, combined with actionable advice, make it a must-read for professionals at all stages of their careers.

Whether you’re a recent graduate or a seasoned professional, Rubin’s insights will undoubtedly enhance your communication skills. And in today’s world, where the difference between success and failure can hinge on a single email, this book is an investment worth making.