In 2025, Nykaa leads the beauty e-commerce space with over $975 million in annual revenue (~₹8,000 crore) and strong omnichannel presence. Purplle trails with ₹680 crore in revenue (FY24) but has halved losses. Nykaa remains premium while Purplle dominates value-conscious segments.
Purplle, Beautylish, and Nykaa demonstrate diverse strategies driven by their unique business models, market understanding, and investor support, highlighting the dynamic landscape of the global beauty e-commerce industry. Their distinct paths provide valuable insights into the competitive strategies that can lead to success in different segments of the beauty market.
Nykaa’s Q3 FY24 Profits Surge by 105% Amidst Festive Demand, Operational Revenue Jumps 22%
Nykaa’s curated e-commerce model focusing on beauty and wellness, along with its expansion into fashion retail, sets it apart in the competitive online retail landscape. Valued at $13 billion, the company enjoys a strong financial position and investor confidence. Led by founder Falguni Nayar, Nykaa continues to innovate and expand, both in product offerings and geographically.
