WeWork's Rise and Fall: An In-depth Review of 'Billion Dollar Loser

"WeWork's rise and challenges, led by Adam Neumann's ambition and vision, revealing the complexities of building a global startup empire."


In today’s fast-paced world, the stories of startups, their meteoric rise, and sometimes their dramatic falls, are the stuff of legends. “Billion Dollar Loser” seems to revolve around the journey of WeWork and its enigmatic co-founder Adam Neumann, offering a testament to this very phenomenon. It provides a deep dive into the intricacies of ambition, vision, and the challenges of building a global empire.

A Glimpse into the Narrative

The narrative begins with an intriguing episode from 2007, where Stella Templo, an employee at a Manhattan law firm, encounters a frantic Adam Neumann. This meeting sets the tone for the rest of the book, highlighting Neumann’s relentless energy and his dream to leave a positive impact on the world. One might wonder, how does a man with a baby clothes business dream so big? But that’s the enigma that is Adam Neumann.

“ONE DAY IN 2007, Stella Templo was sitting in her office… Didn’t Adam just say that he ran a baby clothes company?”

As the story unfolds, we are introduced to Miguel, who seems to be the grounding force to Adam’s soaring ambitions. Their partnership is reminiscent of many successful duos in the business world where one dreams, and the other executes. The vivid description of their early days, from discovering an S&M dungeon in one of their buildings to Miguel’s hands-on approach to keep costs low, paints a picture of the grit and determination it took to get WeWork off the ground.

“While Adam unfurled his vision, Miguel took on the grubby task of making it real… “It was awesome,” Miguel said later.”

The Tech Entrepreneur Who Wasn’t

One of the most intriguing aspects of the book is the portrayal of Adam as a tech entrepreneur. In an era where tech founders are often coders or engineers, Adam stands out. He didn’t know how to code and barely used a computer. Yet, his vision and charisma attracted attention from premier venture capital firms like Benchmark.

“THE IDEA OF ADAM as a tech entrepreneur was a stretch… Adam took the meeting.”

Behind the Scenes at WeWork

Billion Dollar Loser” provides a candid look at the early days of WeWork. Every employee, regardless of their job title, was involved in the physical labor of setting up new floors. This hands-on approach, while exhausting, created a sense of camaraderie and commitment to the company’s vision.

“Every early WeWork employee joined the company in amorphous roles… tenants would happily pay rent on an office with a few sloppily painted walls.”

The Cracks Begin to Show

No story is complete without its share of challenges. The narrative hints at moments where Adam’s control over his empire seemed to waver. A particular speech, where he mistakenly addresses his audience, showcases the mounting pressure and the cracks beginning to show in his facade.

“A voice interrupted Adam from off-screen… The king wasn’t dead, but there was a lot less to be afraid of.”


Billion Dollar Loser” is not just a tale of a startup; it’s a deep dive into the psyche of its founder, the challenges of building a global brand, and the thin line between ambition and overreach. It’s a must-read for anyone interested in the world of startups, business strategies, and the human stories behind them.

Billion Dollar Loser promises a roller-coaster ride through the highs and lows of WeWork and offers invaluable insights into the world of business. The narrative is gripping, the characters are compelling, and the lessons are timeless.

In the words of the book itself, it’s a story of a dreamer and a doer, of challenges faced and overcome, and of a vision that sought to change the world. Whether you’re an entrepreneur, a business enthusiast, or just someone who loves a good story, “Billion Dollar Loser” is for you.